It looks like an amicable divorce, both sides are still being nice to each other.
There's what EA had to say. "More recently, the Ubisoft position has been viewed as a portfolio holding, rather than a strategic holding," and then added we want to "remain focused on growing our capability as a developer and distributor of online content and services."
Ubisoft said of the separation, "good news for Ubisoft, which regains its independence, although Electronic Arts has always supported our strategy."
It looks like a financial strategy that only those involved totally see. In Paris trading Ubisoft's stock went up 1.7% while EA dropped to $15.09, at the low end of a 52-week range of 14.06-22.14 on the NASDAQ.
Ubisoft hit the 1 billion dollar sales mark last year for the first time and with games like Assassins Creed: Brotherhood and Michael Jackson: The Experience releasing in the near future they aren't going anywhere.
Both companies will continue to be a driving force in the game industry.
Looks to me like each are making room to expand in new directions. A win for gamers for sure.













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